Mike shows, through his business journey, how it is possible to run a business with integrity and with respect for others. The outcome is a stronger, more resilient business with loyal customers and suppliers, an inspiring team, and a financially secure business.
There are lessons here for all business owners.
Listen to Mike talk about his book here
When everyone knows that being in business is synonymous with being hell-bent on maximising personal income, it takes some courage to write a book that shows the exact opposite is not only possible, but also a cultural trend which is growing fast. This book shows that by putting people first, ie social and environmental responsibility, it is possible to build a financially sustainable business.
Mike explains very clearly how his model works, starting from a set of behavioural Values which are used to unite the team, through a clear statement of Purpose which transcends the need to focus on profit and allows all team members to make decisions.
As team members build their own personal self confidence through this process, so the business as a whole starts to grow and succeed. Doing business for good leads to attracting good customers, good suppliers and good employees. Business then becomes easier, more productive, more adaptable and more profitable. Doing business this way is indeed Valuable.